On Thursday, Elon Musk announced that he had appointed a new chief executive officer for Twitter, but did not disclose the name of the individual.
According to Musk’s latest tweet, the new Tweet chief will be a woman, and is expected to start her new role within the next six weeks. Musk also said that he will be transitioning to the role of Chief Technology Officer of Twitter in the coming weeks.
Musk’s announcement has sparked speculation on who could be the next Twitter CEO.
Multiple media reports, including the Wall Street Journal, say that one of the leading contenders for the position is NBCUniversal’s head of advertising, Linda Yaccarino.
Linda Yaccarino decade in NBCUniversal
Linda Yaccarino who is a hard-charging veteran of TV’s ad-sales wars has been a part of NBCUniversal for over a decade and is currently supervising the company’s global ad-sales efforts, partnerships marketing Ad Tech, strategic initiatives and data. In the last few years she has spearheaded multiple initiatives to generate new cash flows and has also worked to redefine the way the TV industry measures its audiences for advertisers.
She has been with the company for over a decade and is currently responsible for overseeing the company’s global advertising-sales initiatives, advertising-promotion partnerships, Ad Tech marketing, strategic initiatives, and data. In recent years, she has been instrumental in the development of new cash flows and in the redefinition of the television industry’s audience measurement for advertisers.
In addition to her current role as Chairperson, Global Advertising and Partnerships, she has also been employed as a member of the company’s Cable Entertainment and Digital Advertising Sales Divisions. She was the Chairman, Advertising and Client Partnership for over 8 years prior to her promotion to the Chairperson, global Advertising and Partnerships.
Linda Yaccarino prior experience and education
Before she joined NBCUniversal, she served at Turner for over 19 years as an executive vice president/ COO advertising sales, marketing and acquisitions.
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Yaccarino has studied liberal arts and telecommunications and is an alumna of Penn State University.
A report by Business Insider states that Yaccarino had told her friends in the past that she wanted to become the CEO of Twitter and she also told a Musk supporter that the billionaire needs to give the company time to turn around.
However these reports at this point are only speculations as there are reports that claim that Ella Irwin who is currently heading the social media giant’s trust and safety division could be the next CEO.
